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Selling Safety at Studebaker, 1964
Studebaker was years ahead of the industry in several important safety advances. Learn about the important features in this original 1964 promotional clip. At Studebaker for 1964, the marketing...
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Video: The 1961 Studebaker Lark Has Performability!
Let’s check in with Studebaker and see what’s new in the Lark lineup for 1961. For 1961, the Studebaker ad department scoured the dictionary and a found an offbeat word to describe the Lark:...
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Studebaker’s Italian Job: The 1960 Lark Frua
When we think of Studebaker, we don’t often picture fine Italian coachbuilding, but here are three examples that break the mold. Pietro Frua (1913-1983) may not be the most famous Italian car...
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Secrets of the 1951-64 Studebaker V8
Studebaker introduced an overhead-valve V8 in 1951, years before Ford or Chevrolet, and it was an impressive achievement for a company a fraction of the size of the mighty Big Three. Introduced in...
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The Secret Studebaker-Porsche Connection
Now here’s an unlikely partnership: In 1954, Porsche produced a new prototype car design for Studebaker. While the project didn’t go anywhere, it’s definitely worth a closer look. The improbable...
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Conway Twitty’s 1957 Studebaker Golden Hawk Goes to Auction
Every Studebaker Golden Hawk is pretty special in our book, but this one was owned by country music legend Conway Twitty, and it’s headed to auction next month. Check out the front license plate on...
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The Pride of South Bend: 1932-33 Rockne by Studebaker
Two great institutions of South Band, Indiana, Studebaker and Notre Dame football, combined to produce an automobile, the 1932-33 Rockne. How the Rockne automobile came to be is one of the great...
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